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Nova’s AI Optimization Averages 20% CTR Lift, Now Includes New Features and Reporting

Nova's creative AI features, launched earlier this year, have boosted CTRs by an impressive 20% on average. The top third of campaigns have reached CTR improvement of 63%! 

Tech

Nova and The Trade Desk Expand Relationship for Improved Billing and Creative Workflows

Nova is pleased to announce its streamlined billing integration with The Trade Desk, available to activate today! Our latest integration allows The Trade Desk to act as the clearing house for Nova’s fees, ensuring marketers accurately pace to budget and manage campaign costs with a single invoice.

Tech

Can Influencer Marketing Evolve Beyond Social Media?

This white paper provides insights into why influencer marketing is growing so quickly, along with actionable strategies to overcome the challenges brands face with social media platforms. The challenges that come with algorithmic changes, data transparency, and rising advertising costs can be avoided by running influencer campaigns on the Open Web, or “Premium Web.”

Tech

Introducing AI-Powered Creative Optimization

After months of talking with our partners about what’s possible with AI and how they need to manage it, we’re excited to share the broad launch of our newest AI tools.

Tech

(Re)Generative AI: How to Capitalize on the Next Quantum Leap in Digital Advertising

The ‘decade of data’ is coming to a close. As usage of digital media continues to climb, more consumers are wary of sharing their data with these platforms. Infighting among major platforms, like Apple restricting Meta’s access to user data, has stepped on the air hose of how audience data flows between major players.

Tech

Take Your Best YouTube Ads Beyond YouTube

Easily convert any YouTube ad into video units you can run cross-platform on the open Web in a matter of minutes.

Tech

Product Announcement: New Video Features for CTV and OLV

Nova has released several new video features for CTV and online video, aimed at making it easier for a wider range of advertisers to tap into these channels. The new release eliminates the creative bottleneck by allowing advertisers to use already approved assets, automatically including a customizable QR code, and providing a VAST tag for any VAST supported inventory. New features include auto-importing videos from multiple social media platforms, built-in trimming tools, customizable QR codes, new design options for video backgrounds, customizable video layouts and on-screen components, and in-browser video rendering.

Tech

The Decline of Facebook Ads

Nova CEO Kunal Gupta describes the changes at Meta's Facebook Ads, the OFA tool, the settlement with the FTC, and the impact on advertisers.

Tech

The History Of Advertising In A Recession

Nova CEO Kunal Gupta discusses advertising in a recession, navigating a shifting landscape, and how social display can address the various challenges.

Retail Media

Facebook Takes Over the World

From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.

Tech

Managing through any crisis requires courage to make decisions and humility to change

Nova CEO Kunal Gupta discusses leading a global ad tech company through crises and the accompanying challenges on an opinion piece published in Ad Age.

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