Nova's creative AI features, launched earlier this year, have boosted CTRs by an impressive 20% on average.  The top third of campaigns have reached CTR improvement of 63%!  With results like that, it’s no surprise that we’ve seen wide adoption of these new AI tools, having launched over 1,500 campaigns since May.  

Building on this success, Nova is introducing new reporting and controls to further improve campaign performance, visibility, and management. 

New AI Reporting ‍

Nova’s new AI Report is designed to provide variant level insights allowing you to: 

• Track the performance of different creative variants
• Identify top-performing variants and understand the factors contributing to their success
• Make data-driven decisions to enhance future campaigns

New AI Variant Report:  

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Nova's creative AI has significantly impacted client campaigns, and with the introduction of new features like AI Variant Reports, we expect even greater visibility, control, and management of these new features. 

Nova’s new AI Reporting is launching this week. 

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