Social Display
As social platforms release new formats, Nova delivers the tools to convert them for the open web.
Nova offers brands highly effective, socially-inspired ad formats to run in standard display, programmatic, and mobile ad inventory.
Each of our Social Display formats dramatically outperforms standard display ads, typically delivering 5X - 7x higher clickthrough rates.
Carousels allow for a gallery effect, combining photo assets into a larger slideshow all in a single ad unit. Carousels are ideal for spotlighting products or building a multi-point value proposition.
Carousels boast a 30% completion rate with an over 1% engagement rate, on average.
Photos are the most popular, and most familiar Social Display format across all verticals. Photo ads are common across every social platform, and work well as Social Display Units tasked with driving clicks and conversions, delivering a CTR of .5% on average.
Video, particularly vertical video, continues to experience a groundswell of use since the launch of platforms like Tiktok. Nova’s Social Display video format allows you to run full video ads in current display inventory, going beyond static images. On average, videos see a 35% completion rate, maybe higher depending on viewability.
Carousels allow for a gallery effect, combining photo assets into a larger slideshow all in a single ad unit. Carousels are ideal for spotlighting products or building a multi-point value proposition.
Carousels boast a 30% completion rate with an over 1% engagement rate, on average.
Photos are the most popular, and most familiar Social Display format across all verticals. Photo ads are common across every social platform, and work well as Social Display Units tasked with driving clicks and conversions, delivering a CTR of .5% on average.
Video, particularly vertical video, continues to experience a groundswell of use since the launch of platforms like Tiktok. Nova’s Social Display video format allows you to run full video ads in current display inventory, going beyond static images. On average, videos see a 35% completion rate, maybe higher depending on viewability.
Drive engagement with short-form narratives.
Build beautiful Carousels in two minutes.
Expand beyond Facebook and other social platforms.
