Retail Media

Nova Retail Lift with Ecommerce Extension

September 5, 2024

Get Rid of Complexity and Transform Product Listings into the Best Performing Ads 

😱 Programmatic teams are often overwhelmed by multiple formats, creatives, and approvals to launch a campaign.  Multiply that difficulty by the number of campaigns being flighted on any given week, and it’s easy to see why it’s a constant struggle to get campaigns live quickly, meet performance goals, and determine what creative will perform best.

🧠 Nova removes all the creative complexity with Retail Lift Ecommerce Extensions by making sense of hundreds of creative options, including Amazon listings and Product Details Pages (“PDPs”). 

🚀 Nova’s creative AI has analyzed over 1500+ retail and ecommerce campaigns across more than 10 subcategories so we know what works best for the desired KPI - optimal format, most effective source content, and best performing specifications.  And Nova’s creative AI applies all that learning to transform the existing product content into the best ecommerce ad. 

Transform Amazon Product Pages into Programmatic Ads 

🛒 Nova Retail Lift with Ecommerce Extension can transform any type of product content, including PDPs, Amazon listings, Shopify content, eBAY listings – into high-performance programmatic ads.  It's a creative AI and conversion optimization because we’re using creative AI to convert your existing product content into high-performing programmatic ads that we know work. 

Don’t Just Take Our Word For it 

Earlier this summer a well-established meal kit company used Nova Retail Lift during their Memorial Day campaign, and the results were amazing: 

  • CTR shot up 78% 
  • CPA dropped 41% – (your finance and marketing team will love this)

And here's the best part – influencer content run through Nova Retail Lift increased engagement by over 90% on average! 

Nova Retail Lift with Ecommerce Extensions includes:  

  • AI-Driven Ad Formats: Optimal formats, proven KPIs, and AI-powered recommendations. 
  • Omnichannel Reach: Single ad tag for all screens and formats, including mobile, desktop, OLV, and CTV.
  • Dynamic Resizing: No more headaches trying to fit your creative into different ad sizes, our creative AI auto-optimizes for every type of inventory.
  • Built-in Ad Fatigue Protection: Keep your ads fresh and your audience engaged, it’s all automatic.
  • Influencer Content Amplification: extend the reach of your influencer campaigns beyond social media. 

Want to learn more? Contact us at createwithnova.com. Let's make Q4 your best quarter yet!

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